The 2022 Hyundai Santa Cruz is the automaker's first pick-up truck, 

 they want to strike a home run with it. Hyundai's Santa Cruz is a Sport-Adventure-Vehicle

reviving a long-gone market for useful urban trucks. The Subaru Baja was discontinued in 2006,

 therefore ending the sub-compact pickup vehicle market. The idea of combining a pick-up's 

practicality is not new; it was originally introduced with the Utes, which are very popular in Australia.

The first vehicle to propose this concept was the Chevy National Roadster Utility in the late 1920s

However, it was Ford who first created a pick-up version of a coupe with the 1934 Coupe Utility.